Traditional Chinese medicine has been using GOJI as an elixir of youth, longevity, health and beauty for over 5,000 years. With its high concentration of beneficial vitamins, minerals, antioxidants and other active ingredients, regular consumption of GOJI helps prevent premature ageing, lifestyle diseases and many other health complications. The fact that the Himalayan foothills, where GOJI is a regular part of diet, have one of the longest-living populations on Earth, gives credibility to this claim. Furthermore, GOJI’s status as the most beneficial fruit in the world has been confirmed by numerous scientific studies around the world.
What makes GOJI particularly exceptional is its wide range of vitamins and the bounty of other healthy substances. It contains, among others, vitamins B (B1, B2, B3 and B6), C, E, and A, amino acids, carotenoids, proteins and minerals – calcium, magnesium, potassium and iron. With its unique composition, it contributes to the normal functioning of the immune system, the nervous system, digestive enzymes, and to the maintenance of the normal state of mucous membranes, skin and eyesight. It is also used to treat all sorts of skin problems and insomnia, can purify blood, reduce blood pressure and maintain a normal level of blood cholesterol.
The uniqueness of this natural gift also lies in its incredibly high content of antioxidants, best known for their ability to absorb the body’s free radicals resulting from “oxidative stress”, which damages bodily structures and can lead to oncological diseases. This ability is expressed by the oxygen radical absorption capacity (ORAC), standing at nearly 60,000 in GOJI – immeasurably more than can be found in well-known healthy foods.
Regular consumption of Lycium chinense is enough to cover the daily dose of substances needed by each of us to enjoy a good quality of life. If you use GOJI on a regular basis, you can take full advantage of all it has to offer and provide your body with nutrients it requires to function in balance.
